Home Services Industry Insights

Data-driven insights from analyzing 180,000+ home service businesses worldwide. Real data, no BS.

πŸ“Š
Industry Insights
January 2026 Β· 8 min read

We Audited 1,000 Tradie Websites - Here's What We Found

89% have critical SEO gaps, 73% fail on mobile, and 67% have no booking system. The average site has 52 critical issues costing $31,800/year in lost revenue.

Read Article β†’
⚠️
Platform Comparison
January 2026 Β· 6 min read

Why WordPress Is Killing Your Tradie Business

WordPress powers 43% of tradie websites, but it's costing thousands in lost revenue. Slow load times, security vulnerabilities, and maintenance hell.

Read Article β†’
πŸ“
Google Business
January 2026 Β· 7 min read

7 Google Business Profile Mistakes Costing Tradies Customers

78% of tradies have incomplete Google Business Profiles. Each mistake costs you an average of 15 customers per month. Here's how to fix them.

Read Article β†’
πŸ€–
SEO & AI
January 2026 Β· 9 min read

AI SEO for Home Services: Why ChatGPT Might Matter More Than Google

70% of home service searches now involve AI assistants. If you're not optimized for ChatGPT, Claude, and Perplexity, you're invisible.

Read Article β†’
πŸ‡¦πŸ‡Ί
Startup Guide
January 2026 Β· 12 min read

Complete Checklist: Starting a Trade Business in Australia

From ABN to licenses, White Card to WorkCover, insurance to marketing - everything you need to launch successfully in Australia.

Read Article β†’
πŸ‡ΊπŸ‡Έ
Startup Guide
January 2026 Β· 12 min read

Complete Checklist: Starting a Trade Business in the USA

State requirements, licensing, insurance, legal setup, and building a profitable home service business from scratch in the United States.

Read Article β†’
πŸ”’
Security
January 2026 Β· 8 min read

Your Tradie Website Has 48 Security Holes (On Average)

81% of tradie websites have critical vulnerabilities. Customer data, payment info, and business reputation at risk. Here's how to fix it.

Read Article β†’
πŸ’°
ROI Analysis
January 2026 Β· 10 min read

The $47,000 Question: Is Online Booking Worth It for Tradies?

We analyzed 300 tradies before and after adding online booking. The results: 3.8x more bookings, 42% fewer no-shows, $47K average revenue increase.

Read Article β†’

Stay Updated

Get the latest insights on home service marketing, technology, and growth strategies delivered monthly.

No spam. Unsubscribe anytime.