Empowering Tradies to
Win Online
ServiceROI uses data from 180,000+ home service businesses to create websites and tools that help tradies dominate their local markets.
Our Mission
To give every tradie, regardless of size or budget, access to the same powerful digital tools that big franchises use. We believe skilled tradespeople shouldn't lose jobs to competitors just because they have better websites.
Our Vision
A future where customers can easily find trustworthy tradies, and where every home service business has the digital presence and tools they need to compete - websites, booking systems, CRM, and Google Business management that just works.
Meet the Founder
Dr. Ali Ershadi
Founder & CEO
PhD engineer with 20+ years obsessing over data and user experience. Built ServiceROI after analyzing 180,000+ tradie businesses and realizing most are amazing at their craft but getting crushed online by competitors with better digital presence. If you're a plumber losing jobs to someone with a flashier website, we need to fix that.
What We Do
Digital tools for home service businesses powered by data from 180,000+ tradies
Website Design & Hosting
Data-driven websites built from analysis of thousands of successful tradies. Custom domain, SSL, and lightning-fast hosting included.
Google Business Management
Full GBP takeover - we manage your profile, respond to reviews with AI, publish posts, and optimize for local search.
Online Booking System
Let customers book jobs 24/7. Google Calendar sync, automatic reminders, and instant notifications to your phone.
CRM & Lead Management
Track every lead, quote, and job. Never lose a customer again. Telegram/email notifications for instant follow-up.
Social Media Management
Facebook & Instagram management with AI-powered responses. We handle posts, comments, and DMs so you can focus on the work.
SEO + AI SEO
Dual optimization for Google AND AI assistants like ChatGPT. Show up when customers search, however they search.
Service Availability
Available Now
- Website Design: Professional tradie websites in 7-14 days
- Online Booking: Let customers book jobs 24/7
- Quote Forms: Custom forms for job requests
- Review Management: Get and manage customer reviews
- SEO & AI SEO: Rank on Google & AI assistants
Launching February 2026
- Google Business Profile: Full management + AI review responses
- Social Media Management: Facebook & Instagram with AI
- Advanced CRM: Complete lead & job tracking system
- Consumer Directory: Get listed in searchable database
- Quote Marketplace: Receive quote requests from customers
How It Works
Get your tradie business online in four simple steps
Quick Consultation
We learn about your business, services, and local market. No technical jargon - just a conversation about what you need.
Data-Driven Setup
We build your website and tools based on what actually works for successful tradies in your industry - not guesswork.
Launch & Optimize
Your site goes live with Google Business, booking system, and CRM ready to go. Fast, mobile-friendly, and optimized for local search.
Ongoing Support
We handle updates, reviews, posts, and optimization. You focus on the work - we handle the digital stuff.
Our Values
Data-Driven
Every tool and feature is backed by real data from 180,000+ tradies, not assumptions.
Simple & Practical
No confusing dashboards or tech jargon. Tools that just work so you can get back to the job.
Built for Tradies
Designed specifically for plumbers, electricians, HVAC techs, and other home service pros - not generic solutions.
Powered by Real Data
We serve tradies worldwide, powered by analysis of 180,000+ home service businesses
Industry Analysis
We've analyzed 180,000+ tradie businesses to understand what works:
- → 89% have critical SEO gaps costing them jobs
- → 67% lack online booking (losing 24/7 leads)
- → 73% have mobile-unfriendly websites
Markets We Serve
ServiceROI works with home service businesses in:
The Result: Whether you're a plumber in Sydney, an electrician in Dallas, or an HVAC tech in Toronto, we use this data to create websites and tools optimized for your trade, your market, and your competition.
A Product of
QuestFeed Pty Ltd
ServiceROI is a product of QuestFeed, an AI-driven data intelligence platform specializing in business analytics, competitive intelligence, and enterprise data solutions. We leverage advanced AI technology to help businesses make smarter decisions.
ABN
58 632 013 855
Established
March 2019
Location
Queensland, AU
Focus
AI & Analytics
Ready to Grow Your Trade Business?
Get a free consultation and see how we can help you get more jobs.